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Here's Dan talking about STARBUCKS..."Imagine being
in the meeting where everybody gets together and says:
“Here’s what were going to do....
Were going to sell coffee for $8 bucks a cup and were
going to sell it in paper cups that are so thin, well, we got
to give them a little paper wrapper to put it under so they
don’t burn their fingers.
And were going to put a bunch of really slow kids behind the
counter so they got to stand in line a long time to give us the
$8 bucks so they can enjoy the ambiance of the European bistro
environment were going to create. ....
And were going to complicate the menu so much that just to come
in and order, you'll need a degree from MIT...."
CRAZY, right? (But I go there nearly every Sunday to drink coffee and read
the newspaper. (I buy the $3.00 coffee -- my girl, she's gotta have the
expensive stuff.) I Laughed My A_ _ off reading the rest of Dan's pdf...
... "And by the way , something people don’t know about Dominos, all the original
locations beginning with the failing one that he started with, were around college
campuses. So the deliver USP was really cool because you got a lot of people in
them dorms who have smoked a bunch of funny stuff.... '
in the meeting where everybody gets together and says:
“Here’s what were going to do....
Were going to sell coffee for $8 bucks a cup and were
going to sell it in paper cups that are so thin, well, we got
to give them a little paper wrapper to put it under so they
don’t burn their fingers.
And were going to put a bunch of really slow kids behind the
counter so they got to stand in line a long time to give us the
$8 bucks so they can enjoy the ambiance of the European bistro
environment were going to create. ....
And were going to complicate the menu so much that just to come
in and order, you'll need a degree from MIT...."
CRAZY, right? (But I go there nearly every Sunday to drink coffee and read
the newspaper. (I buy the $3.00 coffee -- my girl, she's gotta have the
expensive stuff.) I Laughed My A_ _ off reading the rest of Dan's pdf...
... "And by the way , something people don’t know about Dominos, all the original
locations beginning with the failing one that he started with, were around college
campuses. So the deliver USP was really cool because you got a lot of people in
them dorms who have smoked a bunch of funny stuff.... '
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