Google just unvieled Google Boost for Google Places listing holders.
Google Boost
Credit: Mike Blumenthal

What's it all about?

Well there's no bidding and no keyword research needed. According to
Google, "you simply set up a monthly budget for your ad, and we’ll determine what search keywords trigger your ad based on the categories that you select. You’ll only
pay for the clicks that your ad actually receives. 

Sounds simple enough, doesn't it?

Picture
Credit: Searchengineland.com
Here's how it will look when displayed.

Google stated, "Boost ads will show on Google and Google Maps search results. Boost ads will also show on mobile devices.... are eligible to appear above or next to Google.com search results."

They also said, "In Google Maps, Boost ads are eligible to appear above search results in the left hand panel. Your
organic Places listing can also appear
in search results. Your Boost Ad will not affect your ranking in Google Maps."

Offliners, strap yourselves in and hold
on for the ride!!!