The other day I got a call from one of my offline clients, a tiny 2-man law firm, informing
me they wanted to terminate my services with them.
It involved a second website (separate from their other law website), SEO on both sites,
backlinks & some other tasks. $575 start-up fee and $800/mnth. It lasted just 5 months
It wasn't my biggest account but it was my first "firing" and I wasn't too happy about it.
The relationship started off well, after I initially did a Google Places listing for them which
resulted in numerous calls to their office. But for reasons I'l explain later, it deteriorated not long
after that.
The day after the "termination," I got a call from another client.. This client wanted to expand or segment his current
business into several different niches. He wants 4 new websites and a main corporate website. (I did his original site and
GP listing)
Woo-hoo!!
Now here's the difference between these 2 clients. (I was oiginally going to title this blog post
"A Tale of Two Clients")
The first client ( I call them client A) chose the domain name for their site. The domain had little keyword value. I
suggested better names but he insisted.
Secondly, for the website, he was venturing into a very competitive niche of law he had no experience in and no track
record to speak of. I made suggestions for the need for social proof in order to sway his prospects to choose his
services. And, also adding a blog as a way of strengthening his position as an expert in that particular field of practice
(and it just makes good SEO ranking sense.)
In addition, after making changes to the title tags, meta description (taking care of the SEO) making minor changes to
their web copy, he would go in and change it and wipe out the keywords I'd added. It wasn't working out.
Now, after Client B and I talked, I made a few suggestions and he said "do your thing." I got to pick the domain name, I
created the site like I wanted (with whatever he wants in it) I add and take care of the blog, etc.
And his phone rings.
In other words, he does what he does best (his work) and I do what I do best: the marketing.
Lesson: I can do as the client wants even though I know it's not the right thing to do (marketing-wise) or
I can just refuse that particular client right off the bat.
Any thoughts?
>>>> NO-Cost Offline Consulting Fast Start Kit <<<<
P.S. The report below is perfect for SEO for Local Businesses
me they wanted to terminate my services with them.
It involved a second website (separate from their other law website), SEO on both sites,
backlinks & some other tasks. $575 start-up fee and $800/mnth. It lasted just 5 months
It wasn't my biggest account but it was my first "firing" and I wasn't too happy about it.
The relationship started off well, after I initially did a Google Places listing for them which
resulted in numerous calls to their office. But for reasons I'l explain later, it deteriorated not long
after that.
The day after the "termination," I got a call from another client.. This client wanted to expand or segment his current
business into several different niches. He wants 4 new websites and a main corporate website. (I did his original site and
GP listing)
Woo-hoo!!
Now here's the difference between these 2 clients. (I was oiginally going to title this blog post
"A Tale of Two Clients")
The first client ( I call them client A) chose the domain name for their site. The domain had little keyword value. I
suggested better names but he insisted.
Secondly, for the website, he was venturing into a very competitive niche of law he had no experience in and no track
record to speak of. I made suggestions for the need for social proof in order to sway his prospects to choose his
services. And, also adding a blog as a way of strengthening his position as an expert in that particular field of practice
(and it just makes good SEO ranking sense.)
In addition, after making changes to the title tags, meta description (taking care of the SEO) making minor changes to
their web copy, he would go in and change it and wipe out the keywords I'd added. It wasn't working out.
Now, after Client B and I talked, I made a few suggestions and he said "do your thing." I got to pick the domain name, I
created the site like I wanted (with whatever he wants in it) I add and take care of the blog, etc.
And his phone rings.
In other words, he does what he does best (his work) and I do what I do best: the marketing.
Lesson: I can do as the client wants even though I know it's not the right thing to do (marketing-wise) or
I can just refuse that particular client right off the bat.
Any thoughts?
>>>> NO-Cost Offline Consulting Fast Start Kit <<<<
P.S. The report below is perfect for SEO for Local Businesses
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