Got this email from Perry Marshall...
"Emails outnumber Facebook posts, tweets, Google searches and Internet page views by a factor of FOUR.
Even after you exclude spam.
Email is the absolute center of the Internet universe. You have to have an email address to sign up for
Twitter, Facebook, or any of Google's services. There is no indication this will change any time soon.
This is why I've always said, my own real secret isn't Google AdWords, it's my ability to use email. To gain
access to someone's inner sanctum (that's what email is, really) and be a welcome guest. The people
who can do that, they own the Internet.
I contend that THIS is the most profitable single skill you can master as an online marketer. The simple,
lowly medium of Email.
This is why in our fabled Bobsled Run, we devote an entire extended segment to email marketing and
autoresponders. Because email is enormously influential and it's ruthlessly competitive. You want your
customers to look forward to hearing from you. More than they look forward to hearing from anyone else.
What would it be like if you could connect to people emotionally and persuasively and have permission to
show up any time you have something important to say?
That's far more powerful than anything you can do with Pay Per Click, SEO or Social Media. Email traffic is
the highest quality traffic that exists, because it's built on relationship.
100 email addresses are far more valuable than 1,000 Facebook fans.
Think of email as a thin thread that gets thicker and more robust with time, solidifying your connection to other
human beings around the world, enabling you to summon an army of allies on command.
Email is a garden that you weed and water until it's lush with flowers and trees and green and every kind of
color. A tool to be used with skill and precision.
It's kind of hard to "hype" email, unless you're talking to a really naive person. Yet email has the power to
move the world.
Master the simplest thing and the world is yours."
Perry Marshall
P.S. Thanks to Rob Sieracki of Rocket Clicks for bringing this graphic to my attention. Graphic courtesy www.ReadWriteWeb.com
"Emails outnumber Facebook posts, tweets, Google searches and Internet page views by a factor of FOUR.
Even after you exclude spam.
Email is the absolute center of the Internet universe. You have to have an email address to sign up for
Twitter, Facebook, or any of Google's services. There is no indication this will change any time soon.
This is why I've always said, my own real secret isn't Google AdWords, it's my ability to use email. To gain
access to someone's inner sanctum (that's what email is, really) and be a welcome guest. The people
who can do that, they own the Internet.
I contend that THIS is the most profitable single skill you can master as an online marketer. The simple,
lowly medium of Email.
This is why in our fabled Bobsled Run, we devote an entire extended segment to email marketing and
autoresponders. Because email is enormously influential and it's ruthlessly competitive. You want your
customers to look forward to hearing from you. More than they look forward to hearing from anyone else.
What would it be like if you could connect to people emotionally and persuasively and have permission to
show up any time you have something important to say?
That's far more powerful than anything you can do with Pay Per Click, SEO or Social Media. Email traffic is
the highest quality traffic that exists, because it's built on relationship.
100 email addresses are far more valuable than 1,000 Facebook fans.
Think of email as a thin thread that gets thicker and more robust with time, solidifying your connection to other
human beings around the world, enabling you to summon an army of allies on command.
Email is a garden that you weed and water until it's lush with flowers and trees and green and every kind of
color. A tool to be used with skill and precision.
It's kind of hard to "hype" email, unless you're talking to a really naive person. Yet email has the power to
move the world.
Master the simplest thing and the world is yours."
Perry Marshall
P.S. Thanks to Rob Sieracki of Rocket Clicks for bringing this graphic to my attention. Graphic courtesy www.ReadWriteWeb.com
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