This an offline marketing course of behemoth proportions...the whole kitchen sink
thrown in...
Here's just a partial breakdown:
Lesson 1
page 4 The type of marketing that keeps your funnel full
page 5 the postcard message that kept dozens of restaurants filled with customers
page 8 why looking at your clients via IM “Glasses” is costing you thousands
page 11 these businesses will drive your career into the drink like a Kamakazee after a carrier
page 24 3 email messages to let folks know what you are doing
page 25 How to combat the “I am just starting out, how will they trust me” excuse
page 28 The perfect thing to say when you meet business owners
page 31 easy script for calling a business owner
page 35 How being “Not interested” in helping can actually get you more clients
page 36 what questions to ask to make sure you’ve got a possible client and not a dead fish
page 38 What will stop you in your tracks even before you open your mouth
page 39 the number one secret that will save your from wasting hundreds on your marketing
page 41 My MOST EFFECTIVE WAY to get appointments if I have to “Look” for them
page 44 How to get clients if you do not have even one testimonial
pages 50 - 142 Script examples, audio business card templates, give away examples
Lesson 2
page 4 - 5 what the best types of letters to send prospects
page 7 what to say to the right people to explode your effectiveness
page 9 what to do so that local media scramble to make sure they cover what you say
pages 11- 25 example of a proposal to a school to bring business in like farmers to the supper table
page 26 Why speaking about the internet can make you more money offline than online
page 28 Mind Map of things to do to have a local seminar
pages 31 - 35 promo pieces to get business owners into a workshop
pages 36 - 102 presentation given to business owners about business growth
Lesson 3
page 3 What you call yourself will translate into thousands more in your bank account
page 4 The questions you need to ask a prospect before you meet with them
page 5 The most important question to ask a business owner (If they don’t fit, don’t commit)
page 5 Why the time you set your meeting tells volumes about you
page 7 The letter you send before you meet with a client
page 9 Questions to ask about their business
page 14 How to shop the competition
page 26 How to get properly prepared for the meeting
page 27 Letter to fax or email day before the meeting
page 29 How to position yourself at the first meeting
page 38 Sample Agreement
pages 41 - 43 The power of optimization
page 47 Profit/Leverage Worksheet
Lesson 4
page 4 Helping to heal a business
page 5 You’ve got the client... now what?
page 8 Creating Systems for the business
page 10 What do you say to the big cheese?
page 11 The Power of follow up
page 14 Over 100 ideas to generate leads for a business
page 15 Over 5 dozen methods to improve conversions
page 16 Over 50 ways to increase money coming in the till.
page 17 Over 65 ways to increase profits
page 18 Over 51 methods to increase times the customer buys
page 19 38 specific ways to lengthen the buying lifetime of a customer
page 20 Almost 60 referral tips
pages 22 - 60 The Business Analysis
pages 61 - 93 Assignments for the business owner and accountability
pages 94 - 97 Lifetime Value of Customer Analysis
page 99 How to conduct a group workshop
pages 100 - 107 Business Action Plan Template
page 108 Special Note From Millard
and 2 sets of slides.
And guess what he's actually selling it for...
300 Page Offline Blueprint Profits Course
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