Offline prospects are a little different than online prospects. Online transactions are
usually done quickly.... read the fine print, click, whirl, and the sale is done.
Offline prospects usually want some additional information before "buying." A
proposal is sometimes requested, listing what you'll do, what they'll get,
time delivered, etc.
I'm always trying to re-tweak mine so it's as simply read and understood as possible.
Recently, I found a good outline to do just that. (Not a WSO)
If you already have a proposal, you may want to match it against this info. If you're
new to offline marketing, you'll probably need this at some point.
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