If you've been with me for any amount of time, you know I'm NOT one
of those people who proclaim that 'Offline Marketing' is an E-A-S-Y
business.
I tend to use the word "challenging" to describe it.
It requires an understanding of 'lead-generation,' developing the 'Art of
Persuasion,' and 'persistence' (falling of your high horse, dusting
yourself off and getting back on again)... and practice, practice, practice.
Watch and listen to this dirty little secret about "Offline Marketing."
selling software tools and other peoples products.
And there is nothing wrong with that. But a lot of 'Warriors" are claiming to
be 'offline marketers' when in fact, they're really just online marketers SELLING
tools to real Offliners.
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